RiptideCruises.com Privacy Policy   

Updated on 3/3/26

 
Introduction

 
This Privacy Policy describes how Riptide Cruises, LLC (“Riptide Cruises,” “we,” “our,” or “us”) collects, uses, and protects personal information when you visit RiptideCruises.com, book a cruise, sign a waiver, or interact with our services.

Riptide Cruises, LLC operates as Riptide Cruises, a boat tour and charter service.

By using our website or services, you agree to the practices described in this Privacy Policy.

 
Infomation We Collect

 
Processing of your personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter " Personal Information ") is necessary for the performance of our contractual obligations towards you and providing you with our services, to protect our legitimate interests, and for compliance with legal and financial regulatory obligations to which we are subject.

When you use the Site, you consent to the collection, storage, use, disclosure, and other uses of your Personal Information as described in this Privacy Policy.

We encourage our Users to carefully read the Privacy Policy and use it to make informed decisions. 

We may collect personal information that you voluntarily provide when you:
  • Book a cruise or a reservation
  • Sign a liability waiver
  • Fill out forms on our website
  • Subscribe to emails or marketing communications
  • Contact us through the website, phone, or email
  • Interact with our advertisements or marketing campaigns

The information collected may include:
  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Birthday or age information
  • Payment or billing information (processed through secure third-party providers)
  • Reservation details
  • Signed waiver information
  • Any additional information you choose to provide

 
What We Do With Your Information

Your information may be used for purposes including:
  • Processing reservations and bookings
  • Managing safety waivers and operational records
  • Providing customer support
  • Sending confirmations and reservation communications
  • Improving website functionality and services
  • Analyzing website traffic and marketing performance
  • Sending promotional emails or offers
  • Retargeting past website visitors or previous customers with advertisements
  • Complying with legal, insurance, or regulatory obligations
Customer information may also be used to understand where guests travel from in order to improve marketing strategies and tourism insights.

 
How We Receive Information About You

 
We collect information in several ways:

Information You Provide
Information is provided when booking cruises, signing waivers, filling out website forms, or contacting us.

Automatic Website Data
When you visit our website, certain technical information may be collected automatically through cookies and tracking technologies.

Third-Party Services
We may also receive information from services used to operate our website, booking system, marketing tools, and advertising platforms.

     
    Cookies & Tracking Technologies

    RiptideCruises.com uses cookies and similar technologies to support website functionality, analytics, and marketing performance.

    Cookies may be used to:
    • Analyze website traffic
    • Measure advertising campaign effectiveness
    • Support website functionality and personalization
    • Remember visitor preferences
    • Enable remarketing and advertising
    Some cookies may be placed by third-party services integrated into our website.

     
    Third-Party Services

     
    We may use trusted third-party services to operate and grow our business. These providers may collect or process data in accordance with their own privacy policies.

    Examples of services we may use include:
    • Google Analytics – website analytics and visitor tracking
    • Google Ads – online advertising and remarketing campaigns
    • Google Cloud services – infrastructure and website services
    • Email marketing platforms (such as Kit) – sending newsletters and promotional emails
    • Booking, waiver, and eCommerce systems – reservation management and digital waivers
    These services may collect information such as:
    • IP address
    • device or browser information
    • pages visited
    • time spent on site
    • interactions with advertisements
    Each provider maintains its own privacy policies regarding data collection and processing.

     
    Advertisements & Marketing

     
    Riptide Cruises may advertise through online advertising platforms, including Google Ads and other digital marketing tools.

    These platforms may use cookies, pixels, and similar technologies to:
    • Measure advertisement performance
    • Show ads to people who previously visited our website
    • Create audience groups for marketing campaigns
    This process is commonly known as remarketing or retargeting.

     
    How We Safeguard Your Information

    We implement reasonable administrative, technical, and security safeguards designed to protect personal information from unauthorized access, loss, misuse, or disclosure.

    However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

     
    Date Retention

    We may retain your personal information for as long as necessary to:
    • Provide services and complete bookings
    • Maintain reservation and waiver records
    • Improve marketing and customer experience
    • Comply with legal, regulatory, or insurance obligations
    Customer information may be stored for future marketing or operational purposes unless a removal request is made.

    User Rights

    Depending on your location, you may have the right to:
    • Request access to the personal information we hold about you
    • Request corrections to inaccurate data
    • Request deletion of your personal information
    • Opt out of marketing communications
    To exercise any of these rights, please contact us using the contact information listed below.

     
    Transfer Outside the EEA 

    If you are located outside the United States, please note that information collected through our website may be transferred to and processed in the United States, where data protection laws may differ from those in your country.

    By using our services, you consent to the transfer of information to the United States.

     
    Corporate Transactions

    If Riptide Cruises is involved in a merger, acquisition, asset sale, restructuring, or similar business transaction, your information may be transferred as part of that transaction.

     
    Minors

    Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors without parental or guardian consent.

     
    Updates to This Privacy Policy

    We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

    When updates are made, the effective date at the top of the policy will be revised.

     
    Tourism & Industry Data Sharing

    Riptide Cruises may participate in regional tourism marketing and reporting initiatives.

    In some cases, limited customer information or aggregated visitor data (such as general location or travel origin) may be shared with tourism partners such as AlabamaBeaches.com or other regional tourism organizations.

    This information may be used for purposes including:
    • tourism reporting
    • marketing analysis
    • understanding visitor travel trends
    When possible, information shared for tourism analysis is aggregated and does not identify individual customers.

     
    Updates or amendments to this Privacy Policy

     
    We reserve the right to periodically amend or revise the Privacy Policy; material changes will be effective immediately upon the display of the revised Privacy policy. The last revision will be reflected in the "Last modified" section. Your continued use of the Platform, following the notification of such amendments on our website, constitutes your acknowledgment and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.

     
    How to contact us

    If you have any questions about this Privacy Policy or how your information is handled, please contact us:

    Riptide Cruises
    Website: https://www.riptidecruises.com

    Email: riptidecruises@gmail.com